We write kids' picture books to literally change the world

Big reads for littlies

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Who is Ethicool?

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Children's picture books that literally change the world

Our climate is changing. Inequality is increasing. We’re overconsuming.

We need a new generation of heroes and we need them now.

Cue, Ethicool: kid's picture books that help parents have the conversations that matter... and then encourage kids to take action and make change.

Join our global gang of #ethicoolkids today, and make the world a better place, one book at a time.

A wagging tale of friendly difference for littlies to devour

A Dingo's Not a Dog!

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Testimonials #ethicoolkids

Real words from our readers worldwide. To feature your child here, simply email us or tag #ethicoolkids on Instagram

"We've been looking for something like Ethicool since we had our first child four years ago. Our second son, Luca, is absolutely loving these books!"

Vega from Bergen, Norway (Mum of Luca)

"It's so important to us that our children appreciate the natural world - these books help deliver the right message and the illustrations are beautiful."

Douglas from Edinburgh, Scotland (Dad of Harvey)

"We heard about Ethicool from my sister and received our first book Uncle Marlow's Machine last week - Dot and I adore it!"

Leah from Sydney, Australia (Mum of Dottie)

"Albie has been an outdoorsy kid since he first started walking in the forest. We're using Ethicool's books to teach him just how important the trees actually are."

Byron from Calgary, Canada (Dad of Albie)

Teach them to adore it

This is their planet

Read more in our blog

Raising leaders that are smarter than this:

"The wind only blows sometimes"

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A story about clean seas

Clear minds and clean oceans

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